Richfield Service Center – Tires for Your Car & Truck 
Richfield, Southeastern Wisconsin

“Good people to turn to.”

Tom Helmers
Service Manager
262- 628-1932, ext.#1
Fax: 262- 628- 3030
After Hours: 262-628-1932 ext. #3

	The Right Tires…and the Right Information for Your Vehicle Choose your tire service… BFGoodrich Bridgestone Capitol Negotiator Continental Cooper Cordovan Dunlop Falken Firestone Goodyear General Tire Kumho Michelin Multi-Mile Nexen Pirelli Republic Tires Uniroyal Yokohama

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Just about all you need to learn about tires … can be found below.
Look around and try all the services for information.

Do you want long mileage and lasting value from your tires? Get that and more with this selection of tires from BF Goodrich™. Tire Locator	Select Tires by Vehicle Year, Model, Make Browse and compare our tires to match your vehicle and tire size, or search for tires by brand and category type (like snow tires). You can also select from a complete list of all our tires available under the “tires by name” category. Select Tires by Size Browse and compare our tires to match your vehicle and tire size, or search for tires by brand and category type (like snow tires). You can also select from a complete list of all our tires available under the “tires by name” category. Select Tires by Brand Browse and compare our tires to match your vehicle and tire size, or search for tires by brand and category type (like snow tires). You can also select from a complete list of all our tires available under the “tires by name” category. Select Tires by Name Browse and compare our tires to match your vehicle and tire size, or search for tires by brand and category type (like snow tires). You can also select from a complete list of all our tires available under the “tires by name” category. Select Tires by Category Browse and compare our tires to match your vehicle and tire size, or search for tires by brand and category type (like snow tires). You can also select from a complete list of all our tires available under the “tires by name” category.	Cooper Selection of Tires Tire Tips: Tire Selection – A service of Cooper Tires & Richfield Service What Tire is Right for Your Automobile or Truck? See Tire Bulletins for specific recommendations about tire selection in general and your vehicle in particular.  See Tire Selector Cooper Service Bulletin # 113 "Replacing Less than Four Tires". Replacement Tire Size Guide Cooper Service Bulletin # 112 "Service Life for Passenger Car, Light Truck and Full-size Spare Tires". Replacement Tire “Load Capacity” Guide Replacement Tire “Speed Rating” Guide Cooper Service Bulletin # 114 "Application of Winter/Snow Tires and Studded Winter/Snow Tires". Cooper Service Bulletin # 107 "Tire Mixing". Replacement Tire “After Market Vehicle Modification” Guide Replacement Tire:  “Tire Mounting” Guide
Use this “tire selector” for Car Year and Tire specifications. Choose the right tire for your car or truck. Tire Selector	Go here to find all you need about tires and tire care. Tire Tip: A Service of Goodyear™ and Richfield Service:  1. New Tires Take the penny test. Simply insert a penny, upside down, into your tire's tread groove. (Lincoln should be facing you.) If you can see all of Lincoln's head, you need new tires. Check your tread depth every 3,000 miles. To save money, also check to see if your current tire is under warranty before making a purchase. 2. Know Your Tire Size All the information you need appears on the side of your tire. The basic tire size looks like this: P215/65R15 98H. Depending on what type of vehicle you drive, you may see an LT (Light Truck) instead of a P (Passenger). 3. Know Your Vehicle and Driving Conditions Vehicle Passenger Car Minivan SUV Truck Sport Performance   Year Make Model Option Driving Conditions Dry Rain Snow Icy roads Rough terrain	Cordovan tires are distributed by TBC's Private Brands Division. TBC's Private Brands Division is the largest marketer of private brand tires in North America. In recent private brand tire surveys, Independent Tire Dealers rated TBC Private Brands Division products number one in ten of the categories surveyed including Product Availability, Line Coverage, Delivery, Product Innovation, and Best Overall Brand. Cordovan brand tires are manufactured to exacting manufacturing standards. They are second to none in the industry, including the "majors". With Cordovan tires, today's Independent Tire Dealers have the opportunity to offer consumers superior value vs. the comparable brand name competition.
Consult our catalog and site for tire specifications, tire types and the Dunlop Tires advantage. Catalog Tire Selector by Vehicle Year, Make or Size	See the Falken Tire “Lineup” Tire Selection You can select a width, ratio, and diameter combination to filter available tires for your car.	Firestone tires are built to out-last, out-haul and out-muscle every other tire in their path. No other tire delivers better performance, service, or warranty to keep you on the move. Go to these Car Care Tutorials Video format and don’t forget to subscribe (above)  to Richfield’s expert car care newsletter iCarTrends  as well.
Tire Search Tool utilizing the categories listed below.	See the listing: Passenger Car Tires Light Truck Sport Utility Truck Off the Road Tire Tip (brought to you by General Tire and Richfield Service): Winter Tires – Look for Performance features which compare with the following: Biting edges that enhance traction Effective water evacuation with straight-line stability Contour reacts to different road conditions to maintain optimum contact with road surface throughout the life of the tire. Exceptional cold-weather flexibility and wet traction.	These DOT-approved Competition Racing tires provides extreme traction and unequaled handling characteristics. Ultra High Performance Ultra High Performance series utilizes KUMHO's SCCA race proven technology to meet the challenge. The ultra high performance directional tread designs coupled with high performance tread compounding, delivers the ultimate in responsive handling and cornering characteristics in both wet and dry road conditions. High Performance High Performance All Season tires offers the best combination of quiet ride, handling, wet traction and long mileage, making them a great high performance value. Colored Smoke  Attention-getting colored smoke tires for drivers that participate in organized drifting and drag racing burn-out events. Premium Touring  These Touring All-Season quality tires are engineered to provide a quiet, comfortable ride with superior handling and control for today's leading touring coupes and sedans. Broadline A/S  These Touring All-Season quality tires are engineered to provide a quiet, comfortable ride with superior handling and control for today's leading touring coupes and sedans. Original Equipment  From All-Season tires to Performance tires. For the On-the-Road customer to the person that occasionally wanders Off-the-Road. KUMHO Tires are fitted on many Original Equipment vehicles requiring many different types of driving demands
Tire Diagnosis: Tell us what’s wrong with your tires? Tire Care and Buying Guide Tire Basics What you can tell by looking at a tread When should buy a new tire?	Tire Types Luxury Touring Tires - T/H/V Grand Tour® SLi Touring Tires - All Season Ultrex AS4 Touring Passenger Tires -  All Season Matrix® Economy Tires - All Season Custom 428+ Premium Ultra High Performance Tires Hero Milanza HZ1 Ultra High Performance Sceptor G/P326R Premium High Performance All Season Tires Mirada® Sport GTX Performance Tires View All Epic Tour Hero HR558/HR668 Sonar Sonar SX-1 White Letter Performance Tires View All Grand AM® Radial GT/S Grand Spirit Radial GT	Nexen Tires strive to create technology which enhances performance and satisfies customer needs. Product Search Tool: Search Tires in these Categories: Manufacturer Automobile Model Specifications
Intelligent Tire: the world of the car is changing Pirelli presents Technology in Revolution , the most recent and innovative technological systems developed by Pirelli. Pirelli has always been a leader in the tire industry. We continue to elevate the Ultra High Performance (UHP) technological fields with increasingly specialised and higher performing products. This is due, in part, to our demanding and ever-growing partnerships with car manufacturers, who continue to push technological advancements in the car industry. The more extreme the demands of the car - the more Pirelli is rewarded by the vehicle makers and the market. Our name is synonymous with excellence. We make tires that enhance the car driving experience, and the continual rise in popularity of our brand proves this.	Outstanding performance Tires for all seasons and conditions. Tire tips from Richfield Service: Check tire inflation pressure at least once a month (and don’t forget the spare tires). Have your tires rotated every 6,000 miles. Rotation time is a good time to have them balanced as well. Uneven or accelerated tire wear may indicate an alignment problem,  Have your car’s alignment checked at least once a year.	Tire Selector Service Tool Select your tire: By Vehicle By Tire Size By Tire Name

All of Richfield Automotive Service Technicians are ASE Certified

ASE—Certifying the Automotive Professional. Why is that important?

Finding a competent auto technician need not be a matter of chance. Much of the guesswork has been eliminated, thanks to a national program conducted by the non-profit National Institute for Automotive Service Excellence (ASE).

ASE tests and certifies automotive professionals in all major technical areas of repair and service. With nearly 400,000 currently certified professionals, the ASE program is national in scope and has industry-wide acceptance and recognition. ASE-certified professionals can be found at every type of repair facility, from dealerships, service stations, and franchises to parts stores, independent garages, and even municipal fleets.

Certification Benefits Motorists

ASE certifies the technical competence of individual technicians, not repair facilities. Prior to taking ASE certification tests, many technicians attend training classes or study on their own in order to brush up on their knowledge. By passing difficult, national tests, ASE-certified technicians prove their technical competence to themselves, to their employers, and to their customers. Moreover, shop owners and managers who encourage their employees to become certified can be counted on to be concerned about the other aspects of their business.

WE ARE MEMBERS OF: